strengthening a global position
The master brand Wilhelmsen was developed and subsequently launched internationally, and positioned along with a new identity, new core narrative, brand story, and platform. Throughout the process, senior reps of of XY01 were leading the project, working in close collaboration with Snøhetta and the client, to secure a holistic approach to the new strategy.
The result was a substantial reduction in the number of brands, and a transformation that shifted the focus from product to solution on a global scale.
A revised and simplified brand architecture was developed, and a clear and simple “playbook” for future M&As and company sales processes implemented. The newly developed strategy and identity is implemented globally, and plays a significant part in shaping Wilhelmsen’s future endeavors.
XY01 currently works with the different divisions to help implement the master brand strategy in both internal and external scenarios that demand a holistic perspective on structure, governance and positioning.
