Voice Norway – Match


Leading Thought: The fashion industry has come of age, yet still thrives on a very traditional business model.

Match Fashion is a rapidly growing, highly profitable retail chain, and a part of Voice Gruppen. Before implementing a strategy for continued growth, the management team wanted to map out the strategic landscape in which the company operates.

At a time when everybody is rushing online, MATCH provides evidence that excellent service combined with serving the high quality fashion needs of the masses proves successful. We are thrilled to have been a part of their ongoing success story and to have strengthened this great Norwegian fashion brand even more.

You can take a look here: www.voice.no and here www.matchfashion.no

MATCH is one of Norway’s largest fashion chains with over 100 stores in Norway, and is owned by the fashion house Voice Norge AS. Focusing on good quality and a timeless and classical style, both women and men will always find outfits for the many occasions of life.


  • Strategic National Brand Insight
  • Strategic Direction & Recommendations
  • Implementation Perspective




Ann Christin Ruud, CEO Match Fashion Norge

Want to know more about this project?

Get in touch with Carina Akredalen, senior brand advisor & digital head, founding partner.