Understanding the market the company is in proved that the concept is both unique yet highly complex to communicate. Customers generally put VISAVI in the "dashboard" box - which is like saying a Tesla is just like any other car since Ford´s Model T.
The company needed clarity. Both internally and externally.
The brand strategy was recreated, new positioning developed and, as a consequence, a new brand architecture was designed and implemented.
They are currently in the process of implementing the brand strategy internally and externally, as well as positioning the company globally through tailor-made messages and simplified brand experiences.
Some of the milestone deliveries in the implementation and brand experience phase have been an identity revision and a comprehensive development of the digital footprint of Visavi.
