visavi: accelerating a growing tech startup

VISAVI is a young technology company in the middle of a transition from startup to grownup. They offer a truly unique software solution that combines all operational workflows on an asset and streamlines them into one simple, live and human-centric interface for complex operations in any industry. The key differentiator to other companies that offer dashboard-related solutions is the fundamental focus on human psychology.

Image

global scaling and presence

They already have an international client-base and have ambitions to grow exponentially over the next 5 years so it became pertinent for them to take their brand and strategy to the next level. Simplifying their offering to gain faster access to their audience and create a true pull for their solutions in a global market.

Image

exploring and simplifying

Understanding the market the company is in proved that the concept is both unique yet highly complex to communicate. Customers generally put VISAVI in the "dashboard" box - which is like saying a Tesla is just like any other car since Ford´s Model T.
 
The company needed clarity. Both internally and externally.
 
The brand strategy was recreated, new positioning developed and, as a consequence, a new brand architecture was designed and implemented.
 
They are currently in the process of implementing the brand strategy internally and externally, as well as positioning the company globally through tailor-made messages and simplified brand experiences. 
 
Some of the milestone deliveries in the implementation and brand experience phase have been an identity revision and a comprehensive development of the digital footprint of Visavi.  
back to all work

deliveries

  • Identification of challenges and opportunities
  • Global brand audit 
  • Brand positioning 
  • Brand strategy
  • Narratives
  • Identity development
  • Website and digital footprint
  • Brand architecture
  • Message map
our services

who to talk to

CMO, sr. marketing & communication specialist

Haley 
Zerwas