Vetle Fjeldheim

venture operations executive

Striving for simplicity and challenging convention achieves true progress.”


Vetle Fjeldheim is a strategic brand adviser and venture consultant with a passion for branding and marketing. In particular, he has a special interest in the retail and grocery industry. In his early career, Vetle has worked with well-renowened brands including REMA 1000, Cloetta, and MATCH.

Vetle holds a Bachelor’s degree in Marketing and Brand Management from the University of Kristiania. He also completed his MSc in Strategic Marketing Management at BI Norwegian Business School. As a Master’s student, Vetle joined thebrandproject* as a jr. advisor and “millennial mind” and as our organization evolved into XY01, Vetle’s role has shifted to a brand and venture advisory focus.

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