Our thoughts

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Gone in 60 Seconds

Why should the corporate world focus on collaborating with startups?

Gone in 60 Seconds

What are they key success factors for startups today?

Gone in 60 Seconds

What is the difference between marketing and branding?
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Startup Branding — Mission Critical?

Focusing your efforts on a sound business strategy built on your unique brand will de–risk your startup, and may just put you ahead of the curve. Read story.
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R.I.P. Minimum Viable Product

Maybe it is time to kill the MVP and finally start listening to the customer and create something truly unique. Something that gets the ball rolling. Read story.
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BMW’s New Old Stuff #robertsrants

Gone in 60 Seconds

Why should startups focus on brand as early as possible?
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A New Global Brand and Multinational Mid-Day Meetings #robertsrants

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One Startup A Week Keeps The Doctor Away. And Discounts Will Kill You. #robertsrants

Learning #1: If you discount now, you may as well start digging. Read story. 

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Wizzbizz, Braathens and The Walking Dead. #robertsrants

Wizz Air taking over Norwegian airspace basically on the same day that some old airline descendants decide to go rogue and start a — you guessed it, new airline. Read story.
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TikTok Doesn't Answer the Phone. And Yes, You Are the Fool! #robertsrants

Startup Studio Series: Canion

This week in our Startup Studio series we are introducing Canion, a Norwegian startup that has developed high-tech dog harnesses.
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Let's Kill the Car! #robertsrants

2025. The year Norway will ban sales of any combustion vehicles in the country. The real question is how we can manage city and suburban life without the car.  Read story.