The Oslo Brand | Implementation

Week 48, November 2018

Ever since the Oslo Place Brand strategy has been launched we have followed its progress and development with great interest. Essentially, it is all about creating a stronger, more relevant region by expanding the city brand into the greater Oslo region.

So, we won the implementation RFP and started a strategic implementation process.

Oslo, a great region with international presence. Or?

The Oslo region is the core of the international strategy which i aiming at creating attractiveness for international talent, investors and business ideas. It is all about choosing Oslo over Stockholm, Copenhagen or Amsterdam. Together with renowned experts like Michael Boysen, Oslo Brand Partners created and alliance and a strategy for creating growth in the region. From Hamar to Kongsvinger, and Hønefoss to Fredrikstad.

One of the main tools for the implementation effort is the award-winning A comprehensive portal for and by the region with cases, videos, image library and the key brand filter that forms the foundation of the strategy:


We chose to call the concept #hvorforoslo (#whyoslo), amd we created an administrative and marketing central here: 

The execution of this first-phase implementation became a very exciting project for our team. Multiple workshop designs, keynotes and many very proud local representatives of business, public service and culture / universities put together for one common goal: Create growth in the region.

Great, and sometimes deep discussions, focused feedback and endless opportunities is what stuck with us after this effort. Cooperation and collaboration means everything. Speaking of everything. This strategy is focused on everything that happens outside of Norway. Local identities need to be kept and national competition should be fostered. But outside of these borders, the region should stand united as Oslo:

We are in the midst of concluding this phase and have held meetings and workshops for more than 300 representatives of business, culture, the public sector and eduction. Feedback and results speak for themselves – this is going the right direction and our choice of hands-on, 1 to 1 personal approach is working. And we are not done.

We keep at it and won’t give in until The Greater Oslo Region is at least as well known internationally as Greater Copenhagen.

What a cool job this is!

Want to know more about this project? 
Get in touch with Robert Leinders-Krog, Principal Brand Management & Strategy