In order for the company to manage the fast growth ambitions, a holistic growth strategy was created together with the board and the management team fully based on the new brand strategy, and the aspired position for the company. The growth strategy was launched internally and was implemented shortly after.
Going forward Tet Group will work towards integrating the new partners and acquired companies to create the holistic masterbrand architecture throughout the country. XY01 is an integrated part of this journey and are proud to be a player for Tet towards even greater success.