our story
our people

 
 

“One should lead,
not just manage a brand.”

CARINA ÅKREDALEN

what it's really all about

The founders had one strong belief: in order to create the brands of tomorrow, you have to understand and thrive on the complexity of technology and brand management while moving fast.

We believe in the magic that happens when you combine the human mind with advanced technology, therefore chose a name that resembles the core foundation of both “species” – X, Y, 0 and 1 –  the building blocks of humans and technology.

We have made it our mission to challenge, develop and simplify in all of our projects, ventures and concepts to become a guerilla team of advanced problem solvers and business developers. We currently work with the biggest companies and the smallest startups, as well as having strategic ownership in more than 8 ventures in Scandinavia.

XY01 is a next generation accelerator, for next generation brands.

We can´t wait to hear from you!

 

core team

Based in Oslo, Norways vibrant capital, meet our international team.
Call us, email us, or come by for an espresso. we are ready.

 

robert
leinders-krog

ceo, principal brand 
management & strategy

[email protected]
+47 92 88 01 11‬

LinkedIn

carina
åkredalen

partner, principal digital
brand & design

[email protected]
+47 95 88 21 39

LinkedIn

jesper
kreiborg

partner, principal
venture & strategy

[email protected]
+47 91 17 90 00‬

LinkedIn

bjørn-christian
paulseth

partner, principal digital
business

[email protected]
+47 40 20 02 01‬

LinkedIn

haley
zerwas

cmo, brand & comms 
specialist

[email protected]
+47 47 67 38 92

LinkedIn

kaja
jahren

brand & comms
co-ordinator

[email protected]
+47 92 08 25 20‬

LinkedIn

tor erik
mørk

sr associate venture 
& strategy

[email protected]
+47 90 15 08 05‬

LinkedIn

alexandra
langeland

digital business 
trainee

[email protected]
+47 92 88 01 11

LinkedIn

core alliances

We work with a select network of partnes and alliances in the Nordics and Europe.

 

brand trust

The leading brand strategy firm in Europe.

Website

snøhetta

One of the world’s leading design  firms.

Website

brand finance

The global benchmark for brand valuations.

Website

kodeks

specialist web development agency

Website