notodden energi: rebranding & repositioning for a new energy landscape

Governmental regulations in Norway have directed all power plants, infrastructure owners and energy sellers to clearly separate their business going forward.



This demands a completely new structure, a separation of monopolistic and commercial entities, resulting in, hopefully, customer clarity, transparency and better business models.

Notodden Energi is a medium-size energy corporation with ownership in multiple commercial (fiber) and non-commercial (powergrids) entities. This separation created a strategic branding challenge on all levels of the organization. 

insight & solutions


Notodden Energi will become the commercial master brand for the customer-facing part of the company, with a renewed and clear brand strategy, full commitment to innovation, business development and proactive customer care. The architecture is created to incorporate future products and solutions under the master brand. Notodden Energi will remove all other product names and brands in their portfolio from January 2020
A brand-lead transformation of management, customer-focused product development and strategic positioning is well underway and we are looking forward to developing the infrastructure part of the group now.


who to talk to

CEO, brand & growth specialist


+47 92 88 01 11‬


  • Brand audit
  • Customer analysis
  • Brand strategy
  • Portfolio & architecture
  • Positioning & messaging
  • Business model development
  • Transformation management
  • Identity redesign
  • Strategic development support
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