defining the future of a digital venture
In a global race to be at the forefront of the next industrial revolution, KONGSBERG Group launched their digital division, Kongsberg Digital. A year later, the high-tech platform Kognifai came to life. Industrial digitalization is the number one priority for many large corporations, and with Kognifai being a relatively “late” launch, it required clear positioning, and a carefully developed brand strategy.
When Kognifai was developed and launched it also became clear that many Kongsberg digital products and solutions would be affected. Upgrading, integrations, and new partnerships were imminent and Kongsberg Digital needed to make sure they were prepared for all the different scenarios leading to success.
XY01 became the preferred partner/choice after winning a nordic RFP.
insight & solutions
After analyzing the strategic landscape a new brand platform and core narratives for Kognifai was developed.
To further develop this strategy, the digital customer journey and simplified brand architecture was carefully mapped out, along with the associated messaging and naming, in order to tailor the different touch-points to various target groups.
The brand strategy was presented for all employees at the end of January 2018 during the Kongsberg Digital kickoff, and was sequentially implemented right after globally. In cooperation with XY01, tactical and strategic activities were developed to secure the successful execution of the new strategy.
Continuing to build on the brand strategy and architecture, their competitive and differentiating edge would be anchored on how they define their highly anticipated digital twin concept. After a series of collaborative sessions, the concept was successfully launched at ONS 2018.
who to talk to
Robert Leinders-Krog | principal brand & strategy
+47 92 88 01 11