A NEW BANK
Instabank is a new digital bank that was established in 2017 and XY01 has been a strategic partner since the beginning.
Deliveries include the brand strategy, identity, culture barriers, concept and name.
A bank that thinks like you
To establish a new bank in Scandinavia - one of the world's most digital and innovative communities in relation to banking services - requires clarity and simplicity. And for Instabank, this was about creating a universe that focuses on customer experience, simple products and a new way of thinking.
XY01 helped establish the basic strategy, defined the brand, developed names and rights, as well as a complete identity and go-to-market strategy. Instabank is a bank that will remove barriers and develop new, innovative services based on the needs of the future, international opportunities in connection with regulatory changes, and be an active part of the Scandinavian Fintech movement.
Today, Instabank ASA is established in Norway and Finland and XY01 is a permanent partner on strategy, innovation and branding.
- Brand platform & strategy
- Core Narrative
- Identity & design
- Brand architecture
- Company strategy & development
- Annual brand audit
- Concept development
- Innovation & development
Robert Berg, Adm. Dir. Instabank ASA
Lauren Pedersen, Marketing Dir. Instanbank ASA