Inspiration & News

Here you can browse through our articles, news and thoughts. Want to know more or have ideas? Be in touch!


Getting to MVP…the struggle is real

spending too much money and time on an idea that may not be a proper fit for the market? trying to develop a solution that already exists? spending too much money on building features for the MVP that are“nice to have”, but may not ...

Startup Branding – Mission Critical?

February 2019 If we believe predictions and analysts, we will see a 2019 full of new ideas, new companies and concepts popping up faster than ever before. We will also see large companies focusing on internal startups, development of (ne...

SpareBank 1 first time appearance

As you may or may not predict, Chinas' banks dominate the top 4 spots regardless of trade friction and currency concerns thanks to government support and a steadily growing middle class.  Below you will find a summary from the press rel...

Equinor Brand Value Increased

January 2019 This globally anticipated report is considered the benchmark within brand valuation and analyses brands across all sectors and countries. It provides a complete breakdown of assumptions, data sources and calculations used to...

365 Days of XY01

Week 3, January 2019 Welcome to our week in review. These small glimpses of our life at X.Y.0.1 are meant to give you an idea of who we are, what we believe in, and how we work. Not always too serious, but often quite straight to the poi...

Week.ly IV | New Talent

Week 2, January 2019 Welcome to our week in review. These small glimpses of our life at X.Y.0.1 are meant to give you an idea of who we are, what we believe in, and how we work. Not always too serious, but often quite straight to the poi...

Week.ly III | ambitions & startups

Week 49, December 2018 Welcome to our week in review. These small glimpses of our life at X.Y.0.1 are meant to give you an idea of who we are, what we believe in, and how we work. Not always too serious, but often quite straight to the p...

Week.ly II | The Quest for Clarity

Week 46, November 2018 Welcome to our week in review. These small glimpses of our life at XY01 are meant to give you an idea of who we are, what we believe in, and how we work. Not always too serious, but often quite straight to the poin...

Norway's most valuable brands 2018

Will Equinor match Statoil’s success? Norway’s most valuable brands revealed. Statoil has dominated Norway’s brand landscape for years. Will Equinor automatically take its place as the nation’s most valuable and strongest brand? At the s...

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