The annual global top 500 most valuable brands report by Brand Finance has been released at the Global Economic Forum in Davos.
This globally anticipated report is considered the benchmark within brand valuation and analyses brands across all sectors and countries. It provides a complete breakdown of assumptions, data sources and calculations used to arrive at the brand’s value.
2 Norwegian brands in top 500
Our team here at XY01 is pleased to announce that two Norwegian brands have made an appearance on the 2019 most valuable list: Namely Telenor and Equinor. Equinor has gained two spots – seemingly unaffected by its much disputed and discussed recent repositioning efforts and resulting name change. Telenor has lost a staggering 128 spots compared to last year. This can mostly be traced back to a very active investment / acquisition year which devaluated the financial strength short-term. But we may see Telenor gain a lot of traction in the future top 500 – if these acquisitions prove valuable!
Below you will find a summary from the press release and a link to the full report.
- Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating
- Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength rating, while KPMG trails behind
- Amazon defends prime position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed 2nd and 3rd
- As tech brands lead the ranking, Microsoft makes a comeback to top 5 with 47% brand value growth, while Facebook sees its brand strength tarnished by scandals
- China’s answer to Netflix, iQiyi is the world’s fastest-growing brand of 2019, up a whopping 326% year on year, three times the 105% hike by its US counterpart
- Brands from China climb up the ranking as the country’s total brand value in the Brand Finance Global 500 breaks US$1 trillion