In a strategic initiative, a revised brand and communication strategy for Godt & Blandet and Pops was developed in close collaboration with Cloetta .
It was decided to focus more holistically on filling these iconic brands with content, and positioning them more clearly against new target groups.
The new brand strategy, core narrative, and communication strategy was launched in 2018 in the form of campaigns, product design and overall communication and packaging. As a result, the Pops brand awareness went up 37.5% in June 2019, and sales are at an all time high.