Getting to MVP…the struggle is real

spending too much money and time on an idea that may not be a proper fit for the market? trying to develop a solution that already exists? spending too much money on building features for the MVP that are“nice to have”, but may not be necessary? spending too much money on developing for (too) many platforms before having tested and piloted …

Startup Branding – Mission Critical?

February 2019 If we believe predictions and analysts, we will see a 2019 full of new ideas, new companies and concepts popping up faster than ever before. We will also see large companies focusing on internal startups, development of (new) technology centers, and completely autonomous rogue teams trying to find the next big thing for the corporation they are working …

The Strategic Brand Triangle

The strategic brand triangle defines our view on how an organization should build its strategy. This model ensures that the strategies are based on the essential identity of the brand and organizational uniqueness. Any branding or strategy – progress will base itself on answering to this triangle. There are of course several elements to developing this strategic perspective, however the …