Carina Åkredalen

principal digital brand management | partner

“One should lead, not just manage a brand”

After 15 years of international marketing and branding experience running branding agencies in Singapore and London, Carina is back in Oslo. She has a strategic approach to branding, and believes in building strong and sustainable brands in an ever-changing marketplace

Carina creates growth through digital brand management. She leads XY01’s efforts in finding, defining, and leveraging the opportunities in the sphere where people, technology and brands meet. Carina is a result-oriented advisor who works insight-based. She is also responsible for our global collaboration with Brand Finance.

Carina has worked with companies and non-profit organisations throughout Australia, Asia, and Europe. She has extensive experience with digital communication and transformation – from small local start-ups to international conglomerates. She has worked with companies such as Qtel International, Dorma, Carlson Rezidor, and Malaysian Agrifood Corporation. In Scandinavia she has worked with Cloetta, MATCH, Kongsberg Gruppen, Instabank, BULK Infrastructure, Erichsen & Horgen, Mariette, Linn Sigrid Bratland and Almankås.

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