ourthoughts XY01>Brand Studio>Brand News Our perspectives on tomorrow's brands Follow us on YouTube, LinkedIn, or on medium to read our weekly updates and thoughts. AllWorkThoughtsTeamBrand strategy and positioning AirthingsPrediction one: Digital is here to stay. Get on the wagon! 2021 PredictionsCreating a high-value corporate acceleratorYara MarineCreating a brand for a growing tech startupVisaviDefining a new brand strategyWilhelmsen GroupDefining a brand for customer-driven bankingInstabankDefining the brand for a digital ventureKongsberg DigitalTigeni Simplifying Personal Health Control Startup Studio SeriesBrand valuation reportEquinorStartup branding — mission critical?Startup BrandingHappy new year and a few predictions for 20212021 PredictionsLet’s Kill The Car! #robertsrantsTikTok doesn’t answer the phone. And yes, you are the fool!#robertsrantsWizzbizz, braathens and the walking dead#robertsrantsBMW’s new old stuff, a French affair and Tesla valuations#robertsrantsIs there a point in positioning your company in a crisis?Black swan positioningThe Covid-19 virus has the worlds’ best PR machine.Viral BusinessRebranding for a new energy landscapeNotodden Energiceo, brand & growth specialistRobert Leinders-KrogRobert Leinders-Krog on corporate collaboration with startupsGone in 60 SecondsNion Improving Mental Health Startup Studio Seriespartner, venture & strategy specialistJesper KreiborgDefining a strategic position for an iconic brandBergans of NorwayCanion High-tech Dog Harnesses Startup Studio SeriesRepositioning & growth strategyErichsen & HorgenJesper Kreiborg on key success factors for startups Gone in 60 Secondspartner, digital brand specialistCarina ÅkredalenMelanie Coffee on differences between PR & media in USA and Norway Gone in 60 Secondscmo, sr marketing & comms specialistHaley ZerwasRobin Lavigne on how startups can help build on Yara Marine's mission Gone in 60 Secondssr brand & comms specialistLinn Åkredalen FjeldDefining a position for 2 candy brandsCloetta NorgeThe world's first "white label" photo platformCamerallaBrand strategy & simplifying communicationRiks TVHaley Zerwas on the difference between marketing and branding Gone in 60 SecondsSimplifying personal health controlTigeniModernizing a brand in the digital worldAlmankåsExpanding the city brandThe Oslo RegionGrowth strategy and M&A processesTet Accounting GroupA digital platform for managing riskFuguru Risk TechDestination digital platformVisit LocallyA disruptive solution redefining insuranceDigisurebrand & comms coordinatorLinn EkerRobert Leinders-Krog on why startups should focus on brand early Gone in 60 Secondsux & design specialistJennifer Maria PowellOne startup a week keeps the doctor awayBrand week reviewA new global brand and multinational mid-day meetings Brand week reviewRapid innovation & searching governmentsBrand week review