ourthoughts XY01>Brand Studio>Brand News Our perspectives on tomorrow's brands Follow us on YouTube, LinkedIn, or on medium to read our weekly updates and thoughts. AllWorkThoughtsTeamPrediction one: Digital is here to stay. Get on the wagon! 2021 PredictionsStartup branding — mission critical?Startup BrandingHappy new year and a few predictions for 20212021 PredictionsLet’s Kill The Car! #robertsrantsTikTok doesn’t answer the phone. And yes, you are the fool!#robertsrantsWizzbizz, braathens and the walking dead#robertsrantsBMW’s new old stuff, a French affair and Tesla valuations#robertsrantsOne startup a week keeps the doctor awayBrand week reviewA new global brand and multinational mid-day meetings Brand week reviewRapid innovation & searching governmentsBrand week reviewIs there a point in positioning your company in a crisis?Black swan positioningThe Covid-19 virus has the worlds’ best PR machine.Viral BusinessTigeni Simplifying Personal Health Control Startup Studio SeriesNion Improving Mental Health Startup Studio SeriesCanion High-tech Dog Harnesses Startup Studio SeriesRobert Leinders-Krog on why startups should focus on brand early Gone in 60 SecondsHaley Zerwas on the difference between marketing and branding Gone in 60 SecondsRobin Lavigne on how startups can help build on Yara Marine's mission Gone in 60 SecondsMelanie Coffee on differences between PR & media in USA and Norway Gone in 60 SecondsJesper Kreiborg on key success factors for startups Gone in 60 Secondssr brand & comms specialistLinn Åkredalen Fjeldbrand & comms coordinatorLinn Ekerux & design specialistJennifer Maria Powellpartner, venture & strategy specialistJesper Kreiborgpartner, digital brand specialistCarina Åkredalenceo, brand & growth specialistRobert Leinders-Krogcmo, sr marketing & comms specialistHaley ZerwasRobert Leinders-Krog on corporate collaboration with startupsGone in 60 SecondsDefining a position for 2 candy brandsCloetta NorgeThe world's first "white label" photo platformCamerallaBrand strategy & simplifying communicationRiks TVDefining a brand for customer-driven bankingInstabankRepositioning & growth strategyErichsen & HorgenSimplifying personal health controlTigeniModernizing a brand in the digital worldAlmankåsBrand valuation reportEquinorExpanding the city brandThe Oslo RegionGrowth strategy and M&A processesTet Accounting GroupDefining the brand for a digital ventureKongsberg DigitalA digital platform for managing riskFuguru Risk TechDestination digital platformVisit LocallyA disruptive solution redefining insuranceDigisureDefining a new brand strategyWilhelmsen GroupBrand strategy and positioning AirthingsDefining a strategic position for an iconic brandBergans of NorwayRebranding for a new energy landscapeNotodden EnergiCreating a high-value corporate acceleratorYara MarineCreating a brand for a growing tech startupVisavi