brand strategy

Creating and managing brands that people don’t just know, but love and trust.

The brand strategy resembles the core strategy of all strong brands. Your company needs to define its DNA and competitive strategy in its market and the way it manages its brand experiences. You need to create and manage differentiation to conquer market share, enable growth, attract talent and deliver the best possible brand experiences to both your customers and employees.

Company brand platform and positioning

Usually done during a rebrand, establishment of a new company or subsidiary, or post-merger. This effort defines or redefines your brand platform.

Crucial elements such as purpose, vision and mission, as well as your archetype and personality are developed as major parts for moving your company forward. We address your culture by establishing values and focus, as well as creating a perspective on operationalising your mission.

This platform creates the foundation for strategic development, management, culture development, messaging, taglines, value propositions and general communications.

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Product branding and positioning

Products need to be loved and trusted, and with that in mind, need clear branding to advance into and stay in the customers mind.

We develop product brands like we do companies, with focus on simplicity and accessibility on all levels. Products and solutions often require the same analytics and strategic brand development methods as companies, they are however more externally focused compared to company brands.

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Brand architecture and portfolio management

Based on a given scenario analysis we define an optimal structure and architecture for your portfolio. Keeping in mind organizational, structural and cultural opportunities and barriers.

We aim to simplify portfolios and create the most manageable and efficient setup, enabling growth and development, and intuitive customer journeys.

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employer branding

90% of European employees would leave their job if a stronger brand would offer them a comparable position on similar terms.

We ensure that your employee and culture strategy is aligned with your overall brand position and platform.

Developing a strong employer brand demands holistic focus on internal and external stakeholders alike and requires next generation human resource management which we help you develop.

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Naming and verbal identity

Developing a name and verbal identity for your company or product requires a certain methodology and should result in strong and preferably unique and memorable set of words.

Based on the brand platform and overall positioning we develop naming and verbal identities in close cooperation with you. Based on internationally proven methods, we creatively identify naming opportunities and secure these through trademarking and implementation support.

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Brand story and narrative

The brand story and overall core narrative is key to how your brand is perceived. This creative story manifests the base for your communication, your emotional connections to your audiences, and your culture. Wholly based on your brand strategy and positioning, this story and narrative enables messaging, taglines and even sets the stage for overall marketing and communications.

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Brand touch-points strategy

Understanding where and how your stakeholders interact with you, and creating the desired experiences in all touchpoints is the ultimate goal.

Creating a sound strategy and agile improvement process is key to our approach. Internal alignment between marketing, comms and customer facing people and process are critical to managing your touch-points and eventually succeeding in building great experiences.

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Customer journey strategy

Once we have analyzed the way your customers inform themselves and eventually buy from you, we can address improvements, simplification, and customer focused changes that lead to higher conversion and sales success rates.

We develop and revise, microtest and retest until we are certain we have reached the optimal level possible within the envelope of budget, tech and resources.

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Communication and marketing strategy

Developing your marketing and communication strategy to bring your brand to life and closer to your current and future customers, employees or stakeholders. Resulting in concrete message maps, data-driven audience perspectives and tactical marketing activities.

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