brand insights

Understanding your market, your brand and defining the facts.

Successful brands depend on excellent insight - both from within the organization and from external stakeholders. Assuming is not knowing. So in order to know we have to explore, research, define and identify. Understanding how your company or product is perceived and experienced is essential for brand development and business success.

brand audits and gap analysis

Auditing your company, product or strategy essentially establishes the status quo. Specifically focusing on how your key stakeholders internally and externally perceive and experience your brand efforts and assets.

This being a fully qualitative approach, we measure status and loyalty, analyse strategic opportunities within your portfolio, develop growth thesis and recommendations, and provide a factual approach for critical decision making.

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market research

Classic market research with a twist geared towards your brand and its aspired position in the market.

We understand and map the market you are in, or the one you want to enter and use all available research tools within quantitative analysis or very specific live or digital focus groups. Ensuring product or brand-market-fit and paving the way for successful development and growth.

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customer journey mapping

A detailed mapping of your existing customer journey and analysis of its weaknesses and strengths in the eyes of the customer.

We identify areas of improvement and develop a simplicity-focused thesis of change before possibly creating a revised strategy and fundamentally improving your customer-facing

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Brand Touch-Points Mapping

Mapping your brand across all touch-points is an immersive exercise where we look into both the digital and physical experiences you provide to your internal and external audiences.

This covers marketing materials, PR, digital presence, in-store experiences, general communications, live experiences (for example how you interact with your passengers if you are an airline), and all the way to how you handle customer service.

This analysis will give you a powerful tool to improve your brand experience on all levels of interaction - internally and externally.

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Portfolio Structure Audit

Creating a structure that works across all levels of your operation can unlock massive potential as well as saving cost and improving your brand experiences.

Our analysis looks at how your structure is working today and how it could be improved to serve your customers and overall strategy better. We review your brand architecture and develop a strategic evaluation uncovering the weaknesses and opportunities of your setup.

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