brand
management

 
 

The only way to grow in a saturated market is a crystal clear brand to fuel loyalty and awareness.

SETH GODIN

brand is a strategic asset

Brand is the core definition of who you are as a company and what makes you different.

To be successful at what you do, you must strive to take and defend a leading position in your market. Regardless of your starting point, we work with you to establish your brand as a strong, strategic asset for your company.

Brand challenges come in many shapes and forms:

  • You may be a startup in the need of initial focus and clarity.
  • Or a scale-up needing to focus on clear positioning, market understanding and profitable growth.
  • As a corporate player, a strategically managed brand is your strongest asset, enabling growth and loyalty in a saturated market.
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our approach

At XY01 we believe in long-term strategic brand management. Beyond short-term goals, advertising, and tactical marketing.

Brand Management is all about understanding and defining your core strategic platform, and bringing your entire organization closer to your customers. Defining why you exist, what you want to achieve, and how to commit your organization to these ambitions.

We believe in developing a strategic platform from the inside out that will transform your company from a good business into a great brand. For us, it is about creating the brands of tomorrow.

shared ambition

With more than 250 strategic branding projects amongst our multidisciplinary team - we know what works, why it works, or why it doesn't.

Through insights and workshops, we work closely with you to systematically build the brand that will manifest your future position in the market.

To succeed, this means not being afraid of reinventing yourself, constantly changing the status quo, and delivering cutting edge customer value.

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our services

We offer a wide range of brand management services. Please get in touch to have a chat with us about your next project.

intelligence & insight

Understanding the "NOW", uncovering gaps and defining opportunities.

Deliveries:

  • Brand Audit
  • Category Insight
  • Focus Groups
  • Tech Audit

brand strategy

Adding brand to your business strategy, and optimizing your portfolio for growth.

Deliveries:

  • Brand Platform
  • Rebranding
  • Portfolio Governance
  • Core Narrative

culture development

Creating and implementing the culture you need to succeed.

Deliveries:

  • Brand Ambassadors
  • Employer Branding
  • Management Principles
  • Corporate Values

brand positioning

Defining, developing and owning your differentiating position in the market.

Deliveries:

  • Defining Uniqueness
  • Repositioning
  • Benchmarking
  • Implementation

cases

Read more about our branding projects.


See more cases

contact

Get in touch with us!

 

robert
leinders-krog

CEO, principal brand management
& strategy

[email protected]
+47 92 88 01 11‬

LinkedIn

carina
åkredalen

partner, principal digital
brand management

[email protected]
+47 95 88 21 39

LinkedIn

haley
zerwas

CMO, brand & comms
specialist

[email protected]
+47 47 67 38 92

LinkedIn

kaja
jahren

brand & comms
co-ordinator

[email protected]
+47 92 08 25 20‬

LinkedIn