Based on extensive research, and strategic sessions, we developed a positioning that appropriately reflects the current and aspired position:
Believe in tomorrow. Explore today.
These five simple, yet undeniable powerful words encompass the essence of the brand. Bergans believes in the power of nature, caring for each other, the quality of its products and the experiences they provide. They strive for innovation, forward thinking, and a better future for our planet and everyone on it.
They thrive through exploration, by thinking differently, creatively, and by pushing into new frontiers. And they do so with a contagious sense of urgency and excitement.
Using this positioning strategy as a guiding star, we developed a design philosophy, brand rules, communication strategies, management philosophies, as well as clear and strategic CSR perspectives.
Bergans has implemented this strategy by strengthening their sustainability focus in all areas and is constantly awarded and rewarded with industry recognition. It is the main force behind the #savetheseasons initiative to put “seasons” on the World Heritage List.
Watch this space.
