almankås: modernizing a brand in a highly competitive, digital world

Almankås has been a provider of sewn, embroidered and tailored “Telemarksbunader” for women, men and children since 1956.

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challenge

Both the company and the brand needed to be refurbished and modernized. With an outdated profile and lack of a digital communication strategy, Almankås approached XY01 in the spring of 2015. The task at hand was to modernize and rig the brand so that it could successfully compete in a modern, highly competitive, and digitalized world.

insight & solutions

Thorough market research was used to map out the purchase process, identify various target groups, and to gain a wider understanding of the growing market for cheaper “bunader,” which are mass produced abroad.

Based on this market insight, a holistic brand strategy and digital communication strategy for Almankås was developed. 

Building on that strategy, a concept with a fashion forward approach was also created. The end result? A modern and relevant brand that communicates in a way that resonates with the relevant target groups.


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who to talk to

partner, digital brand specialist

Carina
Åkredalen

+47 95 88 21 39

deliveries

  • Insight 
  • Brand strategy
  • Concept development
  • Digital strategy
  • Implementation
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