Thorough market research was used to map out the purchase process, identify various target groups, and to gain a wider understanding of the growing market for cheaper “bunader,” which are mass produced abroad.

Based on this market insight, a holistic brand strategy and digital communication strategy for Almankås was developed. 

Building on that strategy, a concept with a fashion forward approach was also created. The end result? A modern and relevant brand that communicates in a way that resonates with the relevant target groups.