almankås: traditional meets digital

Both the company and the brand needed to be refurbished and modernized. With an outdated profile and lack of a digital communication strategy, Almankås approached XY01 in the spring of 2015. The task at hand was to modernize and rig the brand so that it could successfully compete in a modern, highly competitive, and digitalized world.

Thorough market research was used to map out the purchase process, identify various target groups, and to gain a wider understanding of the growing market for cheaper “bunader,” which are mass produced abroad.

Based on this market insight, a holistic brand strategy and digital communication strategy for Almankås was developed. 

Building on that strategy, a concept with a fashion forward approach was also created. The end result? A modern and relevant brand that communicates in a way that resonates with the relevant target groups.