aider: repositioning for the future
Accounting is boring. Always has, always will be. Right? Or maybe not?
The Norwegian accounting industry is changing. Fast! 10 years ago, cloud solutions were introduced and soon became the new buzz word. Now, cloud is established and is seen as something that has changed the course of an entire industry.
This core brand philosophy inspired a new design identity which was based on Tet's previous graphic profile (done by the Oslo-based design agency, Bly). Aider 2.0 wanted to keep elements of both brands while at the same time becoming fresh, bold and ambitious.
internal activation first
Integrated marketing campaigns launched in the fall of 2020 that included a multi-channel approach to interactive boards, printed ads, podcasts, and social media campaigns executed locally and nationally.
We continue to work closely with Aider today in their pursuit of redefining the accounting and finance industry with brand activation and customer journey perspectives and the company is experiencing a very healthy and speedy growth curve since its new inception, clearly outperforming the industry average in the country.
- Brand insight
- Brand platform
- Brand strategy
- Implementation perspective
- Communication strategy
- Internal kickoff - hybrid event with Spring Event
- Communication concept
- Positioning campaigns
- Customer journey analysis