We dare you to

X.Y.0.1. is a boutique management consultancy. Through strategic brand management and technology leadership, we create the brands of tomorrow. Together with you.

Brand is everything. Simple, not easy.



Brand, Strategy & Technology

We challenge the established truths, develop winning brands, drive transformation processes and uncover unique growth opportunities for you and your organization – regardless if you run a startup or a global corporation.

We believe in rapid processes, quick pivots, and holistic implementation and operationalization of strategy. Although speed never trumps quality, we implement startup thinking and simplicity in everything we do.


Featured Work

A selection of cases and clients we have worked with.


Inspiration, News and Articles

A selection of our thoughts, articles, white papers and news.


Why XY01?
X’s & Y’s are the building blocks of all people. 0’s & 1’s define the foundation of technology. 
And we truly believe they are inseparable. That´s why.


Global thoughts, local application.

Transformation and branding leaders, paired with technology and business strategists, that share a core focus on collaboration and radical implementation  give you a truly global team with vast international experience.

Collectively we have worked with transforming businesses in more than 30 countries and our professional network spans from Singapore to Oslo, and from London to New York.

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Meet our core team:

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Be in touch!

Robert Leinders-Krog
ceo | principal brand management & strategy

Carina Åkredalen
partner | principal digital brand & design management

Jesper Kreiborg
partner | principal venture & strategy

Bjørn-Christian Paulseth
partner | principal technology leadership

A global team for local success.

Brand Management, Technology & Strategy

Combining the power of brand and technology with the agility and speed of a startupTogether, we create the brands of tomorrow.


So, time to talk?

Our roots are Scandinavian, our headquarters in Oslo, Norway. The reach of our network, and range of our expertise is global.

Share your thoughts, challenges or requests. Or simply come by for an espresso at our offices. We’re looking forward to hearing from you!

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