We dare you to

X.Y.0.1. is a boutique management consultancy. Through strategic brand management and technology leadership, we create the brands of tomorrow. Together with you.

Brand is everything. Simple, not easy.




We work with ambitious companies. No matter who you are or where you are going.

Together we test, develop and implement, we try and fail. We challenge the established truths, drive transformation processes and uncover unique growth opportunities for you and your company.

We help you define what you should, or shouldn’t, be doing. Together we develop new holistic concepts and strategies with one ultimate goal: creating the brands of tomorrow.  We define your identity, build the strategy, and the technology that will enable and future-proof your organization. 

Are you one of those who see transformation and change as a means to achieve greater success, and are not afraid of changing the status quo? Then we should be working together.

Technology Brand Management Strategy

Execution is Everything.


Who are we and what do we do?
Here is a selection of our cases, news and blog posts from us at XY01.



Why XY01?
X’s & Y’s are the building blocks of all people. 0’s & 1’s define the foundation of technology. 
And we truly believe they are inseparable. That´s why.


Global thoughts, local application.

Transformation and branding leaders, paired with technology and business strategists, that share a core focus on collaboration and radical implementation  give you a truly global team with vast international experience.

Collectively we have worked with transforming businesses in more than 30 countries and our professional network spans from Singapore to Oslo, and from London to New York.


Meet our core team:

Read more on LinkedIn

Be in touch!

Robert Leinders-Krog
ceo | principal brand management & strategy

Carina Åkredalen
partner | principal digital brand & design management

Jesper Kreiborg
partner | principal venture & strategy

Bjørn-Christian Paulseth
partner | principal technology leadership

A global team for local success.

Brand Management, Technology & Strategy

Combining the power of brand and technology with the agility and speed of a startupTogether, we create the brands of tomorrow.


So, time to talk?

Our roots are Scandinavian, our headquarters in Oslo, Norway. The reach of our network, and range of our expertise is global.

Share your thoughts, challenges or requests. Or simply come by for an espresso at our offices. We’re looking forward to hearing from you!


Contact XY01: 

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