creating the brands of tomorrow for startups, scaleups and grownups CONTACT US everything you need to know about XY01 Edit Link brand studio Next generation digital brand and strategy advisory. Edit Link startup studio Accelerate your startup and grow your venture with XY01. Edit Link corporate accelerator Next generation corporate innovation Edit Link sparkcommunity Tailored accelerator and startup arena. Edit Link about XY01 All you need to know about us. explore AllWorkThoughtsTeamStartup Branding: Mission Critical?What are a few tips on entering the Scandinavian market?Gone in 60 SecondsBrand strategy and positioning AirthingsPrediction one: Digital is here to stay. Get on the wagon! 2021 PredictionsCreating a high-value corporate acceleratorYara MarineCreating a brand for a growing tech startupVisaviDefining a new brand strategyWilhelmsen GroupDefining a brand for customer-driven bankingInstabankDefining the brand for a digital ventureKongsberg DigitalTigeni Simplifying Personal Health Control Startup Studio SeriesBrand valuation reportEquinorHappy new year and a few predictions for 20212021 PredictionsLet’s Kill The Car! #robertsrantsTikTok doesn’t answer the phone. And yes, you are the fool!#robertsrantsWizzbizz, braathens and the walking dead#robertsrantsBMW’s new old stuff, a French affair and Tesla valuations#robertsrantsIs there a point in positioning your company in a crisis?Black swan positioningThe Covid-19 virus has the worlds’ best PR machine.Viral BusinessRebranding for a new energy landscapeNotodden Energiceo, brand & growth specialistRobert Leinders-KrogRobert Leinders-Krog on corporate collaboration with startupsGone in 60 SecondsNion Improving Mental Health Startup Studio Seriespartner, venture & strategy specialistJesper KreiborgDefining a strategic position for an iconic brandBergans of NorwayCanion High-tech Dog Harnesses Startup Studio SeriesRepositioning & growth strategyErichsen & HorgenJesper Kreiborg on key success factors for startups Gone in 60 Secondspartner, digital brand specialistCarina ÅkredalenMelanie Coffee on differences between PR & media in USA and Norway Gone in 60 Secondsmanaging director asia pacificUlrik Hoksnes Karlsencmo, sr marketing & comms specialistHaley ZerwasRobin Lavigne on how startups can help build on Yara Marine's mission Gone in 60 SecondsA disruptive solution redefining insuranceDigisuresr brand & comms specialistLinn Åkredalen FjeldDefining a position for 2 candy brandsCloetta NorgeThe world's first "white label" photo platformCamerallaBrand strategy & simplifying communicationRiks TVHaley Zerwas on the difference between marketing and branding Gone in 60 SecondsSimplifying personal health controlTigeniModernizing a brand in the digital worldAlmankåsExpanding the city brandThe Oslo RegionGrowth strategy and M&A processesTet Accounting GroupA digital platform for managing riskFuguru Risk TechDestination digital platformVisit Locallydirector of business development, asia pacificMichael Changbrand & comms coordinatorLinn EkerRobert Leinders-Krog on why startups should focus on brand early Gone in 60 Secondsux & design specialistJennifer Maria PowellOne startup a week keeps the doctor awayBrand week reviewA new global brand and multinational mid-day meetings Brand week reviewRapid innovation & searching governmentsBrand week review